Digital Web is happy to welcome Dave Goldenberg to our considerable list of contributors. Dave asks (and immediately answers) a continually relevant question: Why Do Web Startups Die? Lack of Alphalpha. What is “alphaalpha”, you ask? Dave explains it as the “frantic time between the Product Requirements Document and the alpha release”. See what Dave prescribes for getting past early challenges with your startup.

For those with a publicly available website, the ongoing battle is getting your website in front of your users. Given the prevalence of search engines, human and search engine findability is key. Digital Web’s Editor in Chief, Matthew Pennell, reviews Aarron Walter’s new book, Building Findable Websites.

Read More At: http://www.digital-web.com/news/2008/06/startup_alphas_and_findable_websites